Steel sport watch
OwnsSettling in
- Braceletintegrated steel
- Dialsunburst blue
SJO
Taste memory for what you buy and wear
Stop buying wrong.Talk to Sjo about fit, palette, and hard passes. We build a private portrait and use it on every return — not what an algorithm guessed from clicks.Sjo remembers your taste so you never explain it again.Sjo remembers you.Not what you bought. Who you are.
How it works
Steps rotate on their own — click any step to explore.
Talk
Get started
Create an account and start free — send 20 messages with your portrait saved.
Free: 20 messages — your portrait is saved. Subscribe to keep building it.
Private by default. Wardrobe, travel, objects — one portrait that deepens over time. Vision for where this goes.
Why
Most storefronts pretend each visit is the first — cheaper for them.
Sjo keeps a single portrait: what held, what you sent back, the coat shape you meant when you said "long and unpadded."
Held for you
You've explained your style a hundred times. Sjo holds the portrait between visits.
Illustration only. Yours stays behind the door.
Your taste
ExampleLive Profile ties to your account. This duplicate uses placeholder lines — same headings and fields.
Wardrobe orientation
Menswear
Set on your profile; Sjo does not infer this from chat.
From Sjo (chat)
Spend comfort
Premium — designer-leaning
From how you describe price tolerance in chat. Not editable here.
Anchors
- unstructured tailoring
- matte over high polish
- cold-weather layers
Artifacts
Pieces you own, want, or veto — alongside your style lines, not replacing them.
Style lines
Silhouette
Fairly sureYou lean toward
- relaxed tailoring
- soft shoulder
Weight
Settling inYou lean toward
- mid-weight layers
You avoid
- heavy padding
Focus and categories
Focus drift, aesthetic line, category balance — tidies after each conversation you close.
Current focusFebruary trips: one full-length matte wool coat. Not blazer length. Not showroom shine.
Aesthetic
understated, tactile natural fibers · relaxed formal · charcoal, warm white, ink blue
Category balance
Where your attention goes across wardrobe, travel, dining, and the rest.
- Objects18%
- Travel24%
- Wardrobe32%
Memory
- Prefers one great coat over a rack of almost-right layers.
- Repeatedly steers away from visible logos in meeting contexts.
Example only — not your live portrait
Vetoes stick
A no from last month still counts on the next visit — unless you tell Sjo you have changed your mind.
Taste can shift
When you explore something new, both versions can sit side by side until you choose which one stays.
Deeper on higher tiers
More nuance per conversation and a richer portrait. See Tiers for what each membership includes.
Founding program
One founding number per member · in order of arrival
Early members carry a numbered place in the ledger—quiet scarcity, no theater. Once enrollment settles, your Profile reflects it.
150 numbered places in all — T4 61 of 75 founding places left, T3 34 of 40 founding places left, T2 21 of 25 founding places left, T1 10 of 10 founding places left. Founding members keep the rate active at founding enrollment for the tier purchased—for as long as membership stays active and in good standing (Terms).
Example numbering only: #0025 — your live badge mirrors whatever issues to your account. Issued in order; past numbers stay retired.