Ask. Research. Narrow. Choose. Remember.

Make the internet personal.

Ask for a hotel, a table, a sofa, a watch. Sjo sits between you and the business: it researches what fits you, and you choose.

Next time, it remembers what you skip.

The listing you're already looking atChrome.

How it works

Ask. Research. Narrow. Choose.

Ask

I need a hotel in Copenhagen this weekend. Quiet, not built to impress.

Narrow

Three. Courtyard, canal house, townhouse — skip the atrium palaces.

Copenhagen — quiet stay, this weekend

Looked at 8 · Kept 3

  • Courtyard hotel

    Residential, few keys

    Brick, linen, no atrium show — the quiet you asked for.

    Tradeoff: Smaller rooms than the design palaces.

  • Canal house rooms

    Water, low street noise

    Soft finishes, house scale — skip the lobby theatre.

    Tradeoff: Stairs; not a full-service front desk.

  • Converted townhouse

    Neighbourhood, not the strip

    Still central, still quiet — nothing flashy.

    Tradeoff: Breakfast is simple; eat out.

Also considered

  • Harbour design towerLobby theatre — built to impress.
  • Party hostel near the stripNoise; not the weekend you asked for.
  • Glass atrium hotelSpectacle over sleep.
  • Business chain by the stationGeneric; no quiet house feel.
  • Rooftop scene hotelThe scene is the product.

Remember

Quiet rooms — still the rule. Next ask, it remembers.

Same cut. Quiet rooms, cooking first — not the scene.

On the listing

Other tools wait for you to open a chat and paste a link. Sjo is already on the hotel or product page — toolbar, side panel, three lines.

Not a popup. Not buttons on the merchant site. Chrome only. What you already told Sjo in chat is what judges the tab.

FitThis listing

Three lines against how you choose. No percent. No pictures on the merchant page.

CompareTwo to five tabs

Save the ones you are already looking at. Sjo picks — not a spec table.

AskStay in the panel

Follow-up without opening chat. The listing stays attached.

What you get

Ask. Research. Choose.

Fit checks, comparisons, trip plans — from this ask. You don't manage tools.

04 — Start

Get started

Start free. Ask for a hotel, a table, something for home. Sjo researches and narrows. You choose.

Free to start — what you say stays on Profile. Subscribe when you want more.

Private by default. What you skip stays skipped. Vision for what comes next.

05 — Why

Sjo researches. You choose.

Most sites hand you a long list. Then you spend the evening comparing — or you buy the wrong one.

Sjo researches what fits you. Next ask, it already knows what you skip.

06 — Remember

Next ask, it already knows what you skip.

Quiet hotel last trip? Still the rule. Skip the shiny sofa? Still skipped. Hotels, dinner, home, clothes — same you.

Example of what Sjo remembers — what you like and what you skip across hotels, restaurants, home, and clothes.

Saved from what you said

What you like

  • quiet places
  • soft finishes
  • natural materials

What you skip

Shiny finishes · loud spots · rooms built for show

Spend comfort

Mid — a thoughtful step up

Picking up where you left off

Quiet hotel. Dinner that cooks well — not for the crowd. Simple pieces for home. Nothing flashy.

Also covers

Hotels · restaurants · home · clothes

From past visits

  • Quiet rooms over atrium palaces.
  • Skip flashy finishes and rooms built for the crowd.

Example — yours lives on your account.

  1. What you skip stays skipped

    Ruled out shiny last month? Still skipped — until you say otherwise.

  2. Trying something new is fine

    Both can sit side by side until you choose which one stays.

  3. Next ask is shorter

    Ask again. Sjo already knows the skip — so the list is smaller. See Membership for what each plan saves.

07 — Keep it

A card of what you chose. Keep it, or share it.

Not your chat. Not your spend. Download it, or share a frozen copy. Unpublish anytime.

Example card of what you chose — likes and skips you can keep or share.

Sjo

What you chose

Member

Quiet rooms over atrium palaces.

  • Skip flashy finishes and rooms built for the crowd.
  • Prefers rooms and clothes that go quiet in a crowd.

Likequiet places · soft finishes · natural materials

Skipshiny finishes · loud spots · rooms built for show

CoversHotels · restaurants · home · clothes

Example — yours lives on your profile, with your name and founding number if you have one.

Founding membership

Lock today's rate. Keep your number.

Early members get a founding number and a lower intro price while signup is open (Terms). After that, regular prices — your number stays.

Dates and plans — on Membership.

View membership